A commitment to responsible and sustainable tourism in the Eastern Townships
Last spring, 3 major players in the Eastern Townships launched a sustainable tourism project unique in Quebec.
SADC+CAE de l'Estrie, Destination Sherbrooke and Tourisme Cantons-de-l'Est have teamed up with experts in sustainable tourism to offer support tailored to the realities of local businesses. SADC+CAE's experience with very small businesses (VSEs) and small and medium-sized enterprises (SMEs) has enabled us to develop a range of services that meet targeted needs and positioning objectives.
Company cohorts
The project offers support in the form of cohorts adapted to the reality of different tourism businesses, in order to develop their skills in responsible and sustainable tourism. The various courses are aimed at tourist attractions, accommodations and festivals/events. This support will enable tourism businesses in the Eastern Townships to meet the growing expectations of visitors, and is made possible thanks to funding from SADCE+CAE de l'Estrie, Destination Sherbrooke and Tourisme Cantons-de-l'Est to facilitate access to the program.
Program objectives
"Responsible and sustainable tourism is no longer just one of many selection criteria for visitors; it's now an integral part of the experience they want to have at their destination. It's important to provide the Eastern Townships' tourism businesses with the support they need to remain leaders in this field. It is through their dynamism that the region will be recognized as a destination for responsible and sustainable tourism," says Isabelle Charlebois, General Manager of Tourisme Cantons-de-l'Est.
Inspired by a first step towards sustainable tourism?
SADC des Sources invites you to take action by registering for an introductory course of three workshops tailored to the realities of small tourism businesses.
You'll get :
1- Three short one-hour workshops on an eco-responsibility theme;
2- Aself-diagnosis tool in the form of a balance sheet;
3- A simple action plan with follow-up indicators to implement;
4- A sustainable communication plan to highlight your achievements;
- For your installations ;
- For your website and social networks;
- For your employees.
5- Professional supervision by recognized local experts;
6- Recognition of your achievements.
You'll be able to :
1- Become a leader by initiating a sustainable approach;
2- Benefit from a group synergy where you'll rub shoulders with other entrepreneurs like yourself, and share practical tips and ideas;
3- Benefit from a special rate of only $50, thanks to funding from SADC+CAE de l'Estrie, Destination Sherbrooke and Tourisme Cantons de l'Est.
Interested? Fill in the form!
An advisor will contact you to make the arrangements.
For more information, please contact :
Mélanie Girard
Sustainable Tourism Advisor for SACD+CAE de l'Estrie
melanie.girard@caememphremagog.ca
